International marketing strategies for SMEs in the digital world

Abstract

Digital technologies have totally changed the business world and Small and Medium Enterprises (SMEs) have truly been affected by this change. SMEs, which are the main actors of the world economy as they are main providers of production, employment, and foreign currency. Before the introduction of digital tools, SMEs were not able to compete with multinational companies mainly because of their limited resources. The digital technologies have enabled SMEs to compete with multinational companies in the international markets. Formulating the right international marketing strategies is crucial for SMEs to be successful in international markets in the digital era.