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Innovative processes in new product and service development

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Date

2017

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Volume Title

Publisher

Springer International Publishing Ag

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info:eu-repo/semantics/closedAccess

DOI

10.1007/978-3-319-44591-5_15
10.1007/978-3-319-44591-5

Abstract

There are many processes for new product and service development. The common shortcomings of these models are being linear and excluding feedback loops, lacking of customer or supplier involvement, and not being connected to market conditions before the actual rollout of the products. This chapter reviews the existing new product development processes and sheds light on two new models: (1) customer development and (2) lean startup in terms of customer feedback, market connection, and product revision.

Description

WOS: 000415645900017

Keywords

New Product , Service Development , Innovative Processes

Journal or Series

Global Business Strategies in Crisis: Strategic Thinking and Development

WoS Q Value

N/A

Scopus Q Value

N/A

Volume

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Citation

Bayık, M. (2017). Innovative processes in new product and service development. Global Business Strategies in Crisis: Strategic Thinking and Development içinde (215-229. ss.). Springer International Publishing Ag. https://dx.doi.org/10.1007/978-3-319-44591-5_15

URI

https://dx.doi.org/10.1007/978-3-319-44591-5_15
 https://dx.doi.org/10.1007/978-3-319-44591-5
 https://hdl.handle.net/20.500.12511/2576

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Scopus İndeksli Yayınlar Koleksiyonu
Kitap Bölümü Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu

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info:eu-repo/semantics/closedAccess