How to create a culture of innovation?

Abstract

As a consequence of economic, social and political developments, the human, social and cultural structures of institutions have begun to attract the attention of those who work in the theoretical and practical fields of management. It is concluded that cooperation systems can be successful in the direction of the individual talents and in particular the desires of the participators that establish them. Therefore, an effective and productive management depends on the knowledge of the factors determining the attitudes and behaviors of a person, either as an individual or as a member of a group, and the existence of possibilities to influence them. Each organization creates its own culture (value system), but also it is a product of the cultural influence of the surrounding environment. International business management has led to comparative cultural research, which has made the culture to become part of management field and made the managers be more interested in the subject. The age of transformation we live in demands new perspectives and approaches from all of us. Information changes our lives rapidly. Recently, we have been more often using concepts like " "innovation", "restructuring", "change" or "transformation". All of these concepts we use about our individual, institutional or social life indicate that we are not satisfied with " our present situation". Today, the methods, ways, styles, and processes we have been applying are not as useful as they used to be. This increases uncertainty in the business world as well as in all areas of life. In this age, where we are surrounded by uncertainty, the way to overcome uncertainty is through making innovations, that is, from "innovativeness". Innovation cannot always be made and in everywhere; the source of innovation is the creativity. But successful innovation requires more than that; some conditions-social, economic and political conditions-should arise. Innovativeness needs a culture to flourish. This study tries to explain what these conditions might be and if they could be recreated intentionally.