Impact of global capabilities on performance in international logistics companies

Abstract

Purpose: In order to make a difference in a globally competitive environment, companies should analyze their competitors, which is one of the factors around them, well, do research, observe the environment and know how to adapt. For this purpose, the research examines the effects of competitive intensity and marketing and sales capabilities, together with the global capabilities of logistics companies operating internationally (third-party logistics companies (3PL)), which are examined. Design/methodology/approach: To establish and test the model, a sample of 504 participants working at senior levels in internationally operating logistics companies (third-party logistics companies (3PL)) with their headquarters in Istanbul was taken and a scale consisting of a total of 32 statements was presented to them. Analyses were performed using Jamovi and SmartPLS 3.3.5. This program was used because, in addition to estimating path models with latent variables, it also calculated standard results evaluation criteria. First, the results of factor analysis are given. After these analyses were completed, the hypotheses were tested. Findings: This research is supported by hypotheses as a result of the analysis that global capabilities are an important factor for logistics companies at the international level, and that the competitive intensity also affects the performance outputs and that marketing and sales capabilities also have an impact. Research limitations/implications: Since data are collected from logistics companies operating globally, it is necessary to pay attention when the analysis results are compared with different sectors. Because the intensity of competition may vary depending on the sector and market in which companies operate. At the same time, the data were collected from authorized white-collar employees working at a senior level in logistics companies. Because, in terms of the level of being able to answer the questions about the variables examined in the research model, data were collected from high-level officials. Practical implications: It is getting harder and harder to compete on a global scale by going beyond national borders. The results of the analysis show how important the global capabilities of logistics companies are, especially the increasing importance of logistics activities for countries. For this reason, logistics companies operating on an international scale need to attach importance to the competitive intensity and develop their marketing and sales capabilities. Originality/value: The research is original in that it examines the global capabilities of logistics companies in their international activities and the effects of competition intensity. In addition, it is important for companies in this sector to examine the effects of marketing and sales capabilities so that logistics companies can reach more customers in their international activities and be more effective in the market compared to their competitors.