An analysis of the relationship between sustainable fuel management and competitive strategy in the aviation industry

Abstract

Air transport is currently carried out with conventional aviation fuel derived from petroleum. However, it has been known that this fuel is not sustainable. The sector functions with many constraints due to its nature. Many problems need to be considered, such as mandatory aerodromes, capacity constraints, high labor costs, and of course, mandatory rules that must be endured for safe flight. When fuel, which is the biggest cost item, is added to all these, the strategic side of the management perspective becomes a more sensitive issue. In this context, the aim of the study is to develop various strategies to provide competitive advantage to airline companies with sustainable fuel management. The latest studies in the literature have been analyzed in this respect and as a result, various strategies have been proposed for airline companies to provide sustainable competitive advantage.