Semiotic analysis of public service announcement on energy efficiency

Abstract

Energy, as the most valuable concept of today, works with all disciplines, gains momentum, and increases all kinds of studies on energy and consciousness on the subject. The media provides the most rapid and effective awareness of energy, the requirements for efficient energy use, energy literacy, conscious use, and sustainability. At this stage, content related to all types of topics produced in the digital world gains importance. As communication is carried out with different target groups, public service announcements constitute an important place among the public affairs activities. Public relations can be defined as communication management. In this communication management style, strategic plans are made, and attitudes and behavior changes can be obtained through the target groups. It is aimed at delivering the content produced through mass media in public service announcements to individuals. The public is educated and made aware of the issues that are of concern to them. With these short announcements, information is provided on health, education, etc., and awareness is created for these issues. Public interests are taken as the basis for messages that do not have a commercial aspect and do not cover a very long time. In the study, the importance of public service announcements on energy efficiency is evaluated, and within the scope of the research, semiotic analysis will be made of the contents of the YouTube page of the Ministry of Energy and Natural Resources. At this point, the issues and indicators emphasized in public service announcements on energy will be analyzed.